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From concert hall to subway – how do people perceive value?
Following on from my last post on pricing, this goes to the heart of the issue of value. I think this is fascinating.
How to approach the question of pricing
Many people consider pricing to be an art, not a science. There are are two fundementally different approaches to working out a price for your product or service.
Industry Focus: House Construction in Australia
Over 100,000 people are directly employed in the Housing Construction industry in Australia, and if you include sub-contractors and those indirectly servicing the industry this number swells to over 300,000. As such housing is pivotal industry and has a significant
Marketing Focus: How to create a tagline that works
Developing an effective tagline can be tricky. Look around and you’ll find plenty of examples of poor taglines – usually sentences that are too generic and don’t really mean anything. So how do you develop a meaningful, effective tagline
Marketing Focus: How to effectively position your business
Everyone knows that successful businesses clearly and effectively position themselves in the market in a way that attracts customers to their door. But how do you actually create an effective positioning statement for your business?
Help for the Queensland Flood Affected
We’ve all been devastated by the floods in Queensland. Now the rebuilding begins – and it’s going to take an enormous amount of time, money and effort to get people’s lives in those affected areas back to normal.
