Developing an effective tagline can be tricky. Look around and you’ll find plenty of examples of poor taglines – usually sentences that are too generic and don’t really mean anything. So how do you develop a meaningful, effective tagline
Everyone knows that successful businesses clearly and effectively position themselves in the market in a way that attracts customers to their door. But how do you actually create an effective positioning statement for your business?
We’ve all been devastated by the floods in Queensland. Now the rebuilding begins – and it’s going to take an enormous amount of time, money and effort to get people’s lives in those affected areas back to normal.
Every year there are natural ‘buying triggers’, which vary in relevance from industry to industry. These are points within the year when your target market have increased motivation to buy. An office supply company, for example, may see a significant spike in sales coming into the end of each financial year, as company purchasers rush
If only. Two words that can be the difference between smoothly riding out a potential business disaster, and having your business fall (sometimes literally!) down around you. Make this month ‘if only’ month. Mark down one thing you can do to ‘disaster-proof’ your business every day until the end of the month. Don’t be one
Consumer retail has been on a bit of a rollercoaster over the past few years. There have been the highs of lower interest rates, low unemployment and high disposable income; and the lows of the global financial crisis, credit crunch, and reluctance of consumers to spend in uncertain economic conditions. On average, the sector grew
With the number of different hats a small business owner needs to wear, you’re exhausted at the end of every week. And it’s no surprise. One of the biggest challenges, if not the biggest challenge, most small business owners encounter is how to manage time.
Tradeshows are often pitched to business owners as some kind of nirvana for accessing a target audience to boost demand and awareness. The reality can often be very different. Sometimes this is the fault of the event organisers – overpromising and under-delivering an audience in either size or substance. Sometimes however it’s the fault of
When putting together a marketing campaign, most business owners think about the features of the product or service they’re selling, rather than the problem their product solves.
The dream of working for yourself and the reality of doing it are often quite different. Not to say that the benefits of working for yourself aren’t real – they are, and they can be great. But to be successful over the long term, once the honeymoon has worn off, requires certain skills.