Success Tips

With the number of different hats a small business owner needs to wear, you’re exhausted at the end of every week. And it’s no surprise. One of the biggest challenges, if not the biggest challenge, most small business owners encounter is how to manage time.

Tradeshows are often pitched to business owners as some kind of nirvana for accessing a target audience to boost demand and awareness. The reality can often be very different. Sometimes this is the fault of the event organisers – overpromising and under-delivering an audience in either size or substance. Sometimes however it’s the fault of

When putting together a marketing campaign, most business owners think about the features of the product or service they’re selling, rather than the problem their product solves.

The dream of working for yourself and the reality of doing it are often quite different. Not to say that the benefits of working for yourself aren’t real – they are, and they can be great. But to be successful over the long term, once the honeymoon has worn off, requires certain skills.

The Australian economy survived the global financial battering last year and is now picking up pace again. All of a sudden, unemployment is dropping to record lows again and your staff are feeling much more confident about the employment market.

Impress Your Bank Manager with a Deep Understanding of the Market.

Getting a speaking spot at an industry tradeshow or event can provide significant benefits to your personal career as well as the brand awareness of your company. This is why they are typically highly sought after. But if you haven’t been through the process of trying to secure a spot, it can seem like a

It’s an age-old battle that continues today – what really is a ‘lead’? Your marketing manager might argue that all the enquiries that called through from the latest ad are leads, while your sales manager might not be comfortable calling someone a lead until they are going for their wallets.

‘Time is money’. Nothing could be more true when it comes to managing your cash flow and business liquidity. If you struggle month to month to meet supplier, rent and utilities payments because you are constantly struggling against the lengthy payment terms of you customers, you need to re-think your cash management strategy.

Marketing is essential to the success of most businesses, but it can also be a significant cost. It still amazes me to see businesses spend a lot of money on marketing activities without any thought to how they are going to measure the financial return of that investment. And I think that is the key