Success Tips

Google grew from start-up to global brand in an incredibly short space of time. But Google weren’t the first players in the emerging web search market. They didn’t have first to market advantage, which is often so important. What they did have over competitors such as Yahoo though was a significant cost advantage.

Thanks to everyone that has commented on my video outlining tips and tricks for managing cash flow. Given the high level of interest in this subject I’ve search around for some ‘real world’ examples and best practice for getting paid as quickly as possible.

Following on from my last post on pricing, this goes to the heart of the issue of value. I think this is fascinating.

Many people consider pricing to be an art, not a science. There are are two fundamentally different approaches to working out a price for your product or service.

Over 100,000 people are directly employed in the Housing Construction industry in Australia, and if you include sub-contractors and those indirectly servicing the industry this number swells to over 300,000. As such housing is pivotal industry and has a significant influence on the Australian economy.

Developing an effective tagline can be tricky. Look around and you’ll find plenty of examples of poor taglines – usually sentences that are too generic and don’t really mean anything. So how do you develop a meaningful, effective tagline

Everyone knows that successful businesses clearly and effectively position themselves in the market in a way that attracts customers to their door. But how do you actually create an effective positioning statement for your business?

Every year there are natural ‘buying triggers’, which vary in relevance from industry to industry. These are points within the year when your target market have increased motivation to buy. An office supply company, for example, may see a significant spike in sales coming into the end of each financial year, as company purchasers rush

If only. Two words that can be the difference between smoothly riding out a potential business disaster, and having your business fall (sometimes literally!) down around you. Make this month ‘if only’ month. Mark down one thing you can do to ‘disaster-proof’ your business every day until the end of the month. Don’t be one

Consumer retail has been on a bit of a rollercoaster over the past few years. There have been the highs of lower interest rates, low unemployment and high disposable income; and the lows of the global financial crisis, credit crunch, and reluctance of consumers to spend in uncertain economic conditions. On average, the sector grew